Lonzo Ball’s new $495 shoe hits the market

Dante Hage, Staff Writer

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  The top-three projected NBA draft pick Lonzo Ball just released his own signature shoe called the ZO2 under his family brand, Big Baller Brand.

  Lonzo is a part of the “Ball Brothers Family”. He has two younger brothers (LiAngelo and LaMelo) who are both nationally ranked high school basketball players. They too are a part of the company, but do not have their own signature shoes.

  The low-top shoe is debuting at a whopping $495. NBA superstars such as LeBron James, Stephen Curry, James Harden, and Kyrie Irving have been selling their shoes for less than $200; all of them have been in the league for at least 5 years.

  The real question is why does a player that hasn’t reached the NBA yet put his shoes at such a high price?

  Lonzo Ball’s father, Lavar Ball, strongly stated his reason for the extreme price of the shoe.

  “I believe they are worth that much. Big Baller Brand is not about having a lot of money and paying…It means to work hard and go get it.”

  So far, the sales of the shoe have been considered a flop. Less than 300 pairs were ordered on the first day. Kevin Durant’s “KD9” made over 200 million in the first week and were sold for only $150.

  Lakeview student Showgo Yoshida, ‘19 stated, “The shoe itself is pretty cool, but there’s no way it’s worth almost $500 when the greatest of all time (Michael Jordan) sells his for about $200.”

  Even though only about 300 pairs have been purchased so far, the “Big Baller Brand” made over $150,000 in a very short period of time. The shoe itself is making headlines, but the sales were not as they were rumored to be. Within hours of the release it was said the sales were over 5,000 pairs, but was much lower. However, Lavar Ball, owner, stated that he has no intentions of lowering the price.

  Lakeview sneaker collector Adam Johnson, ‘19 has considered buying the “ZO2”.

  He stated, “I would love to buy the shoe because I’ve bought shoes with a similar price before. And it would be sweet to own a pair because you probably won’t see anybody at our school wearing them.”

  Next season will be the first time in the NBA history where you will see a rookie wearing a signature shoe, with his own brand. The Big Baller Brand also has released flip flops for $220 on their website (BigBallerBrand.com).   

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Lonzo Ball’s new $495 shoe hits the market